
Hi, I'm Abby
I am a May 2019 Clemson University Summa Cum Laude graduate with a Bachelor of Science in Marketing and a minor in Management. I hope to pursue a career in marketing, advertising, or design. I was lucky enough to spend spring 2017 studying abroad in Paris, France at IESEG School of Management. My most recent internship was as a Marketing Intern with South Carolina's Coalition for Mathematics and Science. I have extensive experience with the Adobe Creative Cloud and Videography. I have a passion for non-profit work, and served as the Alumni, Marketing and PR Coordinator for the Clemson chapter of Camp Kesem for the past year. My two favorite things in the world are concerts and college football, and I believe any bad day can be cured with a bowl of queso.
Work Experience
Marketing Intern
South Carolina's Coalition for Mathematics and Science Jan. 2018 - May 2019
Clemson, SC
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Grew social media impressions by 500% while managing channels including Facebook and Pinterest; Created and curated content for the channels
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Analyzed online traffic and engagement using Google Analytics and Facebook Insights
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Designed marketing materials featured across social media sites, trade show booth displays & brochures using Adobe Illustrator, Photoshop, InDesign and Canva
Marketing Intern
Pruvan, Inc.
May 2018 - July 2018
Round Rock, TX
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Created stories around technical processes to produce six easy to understand customer-facing instructional videos using Adobe Premiere and Animaker
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Designed icons and other visual elements using Adobe Illustrator and Photoshop
Sports Marketing Intern
Clemson University Athletic Marketing Department Aug. 2016 - May 2018
Clemson, SC
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Planned and implemented promotional events to market Clemson University athletic events to target audiences with a team of other interns
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Designed and created videos, graphics, flyers, and other promotional material advertising athletic events for print and online use using Adobe InDesign, Photoshop, Premiere and Illustrator
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Edited and produced sponsored video content for the Clemson baseball team that was played during each home game in 2018
Videographer
Laity Lodge Youth Camp
Summer of 2015, 2016 & 2017
Kerrville, TX
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Planned video concepts, organized a filming and editing schedule, and produced videos to meet both daily and weekly deadlines
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Filmed footage on Cannon 6D Mark ii and Cannon c100 cameras and edited footage into videos using Final Cut Pro and Adobe Premiere
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Created 11 videos featured across the organization's social media channels, Youtube, and website
Leadership
Alumni, Marketing & Public Relations Coordinator
Camp Kesem at Clemson University
August 2018 - Present
Clemson, SC
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Increased Facebook and Instagram followings by 27% and 16% respectively while managing social media accounts
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Ran monthly email campaigns using MailChimp, designed graphics and marketing material, and maintained relationships with alumni
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Led the General Body in branding and marketing to present a consistent organization image
Nominations Committee
Delta Zeta Sorority
2016 & 2018
Clemson, SC
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Interview all potential Executive Board candidates for the upcoming elections
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Analyze interviews and applications to present position recommendations to the chapter
Leadership Committee
Community for Undergraduate Business Students (CUBS)
August 2016 - Present
Clemson, SC
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Plan social events and service projects for freshmen students
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Mentor a group of freshmen in the CUBS Living & Learning Community
Education
Clemson University
Clemson, SC
Bachelor of Science in Marketing
Minor in Management
August 2015 - May 2019
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Graduated Summa Cum Laude
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President's List (4.0 GPA), seven semesters
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Dean's list, one semester
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Winner of the Sherwin-Williams Marketing Case Competition
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Earned the Clemson University Sales Certificate
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Out of State Academic Scholarship, eight semesters
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Relevant classes: Adobe Digital Design, Social Media Marketing, Professional Selling, Consumer Behavior, Strategic Marketing Management
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Involvements: Beta Gamma Sigma Honor Society, Clemson Hope Mentoring Program, Community for Undergraduate Business Students Leadership Committee, Habitat for Humanity, Delta Zeta Sorority
IESEG School of Management
Paris, France
Study Abroad Program
Spring 2017
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Completed five business courses (12 credit hours) including European Business Culture, International Marketing, and French Language through a study abroad program with Clemson University
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Worked in groups with other international students from around the world to complete semester long business projects
Portfolio
A collection of some of my video, photo, and graphic design works. Click "See More" to see my full collection of works.
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I have experience with Adobe Photoshop, InDesign, Premiere, Lightroom and Illustrator, as well as Final Cut Pro and Canva. I have shot photo and video using Cannon 6D Mark ii & Cannon c100 cameras.
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Click on any photo to enlarge and see more information.
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